It’s been 23 years since the fall of the Iron Curtain but the stigma of Central and Eastern Europe’s Soviet past still casts a long shadow. Could the region’s budding tech scene be the key to its brand renewal? more
Who are you calling an emerging market? From a maturing upper class to satellite cities in the spotlight, China’s luxury boom has come into its own, reports Shanghai-based writer Lisa Movius. more
In the second episode of Good Ideas: The Sparksheet Podcast, we delve into China's booming luxury wine and spirits industry. Turns out that Chinese luxury is all about status, bootlegging... and green tea with cognac. more
No piece of modern technology has been adopted at a faster rate than iOS and Android-enabled devices, according to a study by mobile application analytics firm Flurry. The study takes stock of worldwide mobile growth five years after the launch of… more
For the past few years TNS Austalia’s Carolyn Childs has been writing think pieces for Sparksheet that help marketers unpack the cultural challenges and business opportunities of the world’s emerging markets. Today we’re thrilled to present the… more
As a mark of South America’s budding global impact, WPP research agency Milward Brown has published its inaugural BrandZ ranking of the fifty most valuable Latin American brands. The report uses data collected from about 800 brands and interviews… more
At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel… more
Instead of developing products in the west and bringing them to emerging markets, brands should do just the opposite, argues Vijay Govindarajan in his book "Reverse Innovation.” We spoke to the business professor about what that means. more
Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think. more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
News and insights from our team.
What works on the Web is authenticity, going after a niche market, and really engaging with the community that you serve.
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Some of the awards we’ve won
@TheBigPlate said:
Everything Brands Need to Know About Google Glass http://t.co/wHJglzfE5b
Everything Brands Need to Know About Google Glass
@xfallenmoon said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
@campaignologist said:
RT @Sparksheet: Like it or not, Google Glass is on its way. Here’s what brands...
Everything Brands Need to Know About Google Glass
Craig Silverman said:
Thanks, Sarah! That’s lovely feedback.
Five Journalism Habits Brands Should Avoid
@IvonneKinser said:
Everything Brands Need to Know About Google Glass http://t.co/adeXS4bTmy
Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
