In today’s digital ecosystem the precious link is what feeds Google’s search algorithm, keeps content free and connects brands to new audiences. Business writer Amanda DiSilvestro unpacks the importance of linking. more
The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more
Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more
Jennifer Aniston helps Smartwater go viral, AdAge remembers Elizabeth Taylor as a leading pitch lady, and Twitter celebrates its fifth birthday in this week’s roundup of content, media and marketing stories. more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
Brazil’s ballooning middle class is transforming the South American country into a global competitor. On the ground in São Paulo, Sparksheet’s Brazilian correspondent Renata Acioli spoke to TAM’s marketing director Manoela Amaro about how… more
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
Companies love having celebrities and social media gurus in their camp, but it’s the everyday fans and customers who ultimately make or break a brand. Edelman VP and blogger Michael Brito argues that… more
Before marketing themselves to the world, businesses need to foster their identities on the inside. We spoke to JWT Inside Senior Copy Writer Robert Fiesler about finding the right people to tell your… more
As Executive Vice President and Chief Creative Officer at Wunderman New York, Nick Moore understands how media, marketing and advertising are being transformed by the digital revolution. We caught up with him… more
News and insights from our team.
I think in the digital age, producers of content need to be everywhere the people are.
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Some of the awards we’ve won
Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
After Groupon: What’s Next in the Evolution of Online Retail?
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
Back to the top ↑
