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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Emerging Markets Leap into Mobile

Emerging Markets Leap into Mobile

The world’s emerging markets are embracing mobile technology at incredible rates, but each in its own culturally nuanced way. In her latest column, TNS Australia’s Carolyn Childs advises travel brands to understand local differences before taking… more

Are Corporate Blogs Still Relevant?

Are Corporate Blogs Still Relevant?

Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more

Q&A Content Everywhere: Q&A with JWT’s Paul Banham

Content Everywhere: Q&A with JWT’s Paul Banham

At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more

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