Selling the Content Farm: Best of the Web – Vol. 8
Pixar inspires, iPad goes social and The Huffington Post gets its travel on in this week's roundup of content, media and marketing links. more
- Follow the new Spafax Content Marketing on Twitter
- Follow the new Spafax Content Marketing Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
- Subscribe to the Sparksheet RSS Feed
Topic: engagement
Why Don’t Airports Have Movie Theatres?
Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn? more
Sparksheet has an iPhone App
Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application! more
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store? more
The Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
Engagement Checkup: Roger Smith Hotel
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships… more
Social Media Stardom
Brands on Twitter aren't just providing customer service. They're earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become… more
Engagement Checkup: Airlines on Flickr
Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces. more
Touch and Go: Q&A with Dan Saffer
What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru
Engagement Checkup: This Week on Twitter
Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week. more
Popular Topics
- social media
- marketing
- content
- content marketing
- design
- brands
- publishing
- advertising
- events
- travel
- branding
- branded entertainment
- return on engagement
- airlines
- branded content
- emerging markets
- engagement
- magazines
- agency culture
- journalism
- q&a
- sparksheetTV
- mobile
- transumer
- conferences
- best of the web
- books
- video
- youtube
- retail
- content strategy
- brazil
- sparksheet news
- storytelling
- brandsconf
- IFE
- China
The Sparkbeat
News and insights from our team.
- All in the Conversation
- Sparksheet @ Big Data & Analytics Summit Canada
- Could You Be Sparksheet’s Next Intern?
- Happy Holidays from Sparksheet
- Sparksheet Wins Three Gold at Canadian Online Publishing Awards
- Sparksheet @ 2014 APEX Expo
- Inside The New York Times’ Innovation Report
Spark Quotes
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
Recent Comments
What readers had to say
anna said:Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.
Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2020 Spafax, a tenthavenue company
Back to the top ↑