Selling the Content Farm: Best of the Web – Vol. 8
Pixar inspires, iPad goes social and The Huffington Post gets its travel on in this week's roundup of content, media and marketing links. more
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Topic: engagement
Why Don’t Airports Have Movie Theatres?
Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn? more
Sparksheet has an iPhone App
Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application! more
Engagement Checkup: Airline iPhone Apps – PART II
In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store? more
The Future of Branded Entertainment: Q&A with Brent Friedman
As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content… more
Engagement Checkup: Roger Smith Hotel
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships… more
Social Media Stardom
Brands on Twitter aren't just providing customer service. They're earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become… more
Engagement Checkup: Airlines on Flickr
Is a picture worth a thousand passengers? In this month’s Engagement Checkup we look at airline Flickr groups and find lots and lots of fleet photos—and not enough smiling faces. more
Touch and Go: Q&A with Dan Saffer
What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru
Engagement Checkup: This Week on Twitter
Welcome to our biweekly engagement checkup, where we examine how brands are using social media to connect with customers—and how customers are responding. In this first edition we round up our favourite airline tweets of the week. more
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The Sparkbeat
News and insights from our team.
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Spark Quotes
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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