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Events

Austin’s Growing Up: Five Lessons From SXSW Interactive 2014

From the promise of wearables to the future of journalism, SXSW Interactive 2014 was chock full of lessons for the content, media and marketing crowd. more

Retail

How Offline Content Can Save Brick-and-Mortar Retail

For brick-and-mortar retail brands, a holistic content marketing strategy that includes in-store content is key to growing audiences and profits, writes Togather founder Andrew Kessler. more

The Sparkbeat

Turning People into Content at APEX 2013

Last week we travelled to Anaheim, California for the Airline Passenger Experience Expo – one of the most important events of the year for the inflight entertainment industry. It’s a conference we never miss; attending returns us to our editorial… more

Sponsorship

Tour de France’s Branding Challenge

The Tour de France wraps up its centennial edition this weekend. With so much scandal surrounding the event in the post-Lance era, we look at the race’s efforts to rebrand itself – and retain its sponsors. more

Events

It’s Not Marketing, It’s Growth Hacking and Other Lessons from International Startup Festival 2013

The International Startup Festival took place under the sun last week in Montreal’s historic Old Port. Roughly 1,400 people came to celebrate the business of startups – and to pitch their ideas. Here are our takeaways from the event. more

The Sparkbeat

Live Feed: International Startup Festival 2013

Sparksheet is proud to be the official content partner of this year’s International Startup Festival, which takes place in Montreal from July 10-13. More than 50 speakers will be presenting on everything from marketing to funding to Big Data… more

Events

Where Creativity Meets Commerce: Dispatches and Lessons from C2-MTL 2013

Richard Branson, Philippe Starck, Diane von Furstenberg and other business and design luminaries were in Montreal last week for C2-MTL, an elite business conference that explored the intersection of commerce and creativity. Here's our roundup of the… more

Events