First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want… more
Last week Spafax’s Kristina Velan attended the inaugural Big Data and Analytics Summit in Toronto. Her takeaway? Use big data to predict, classify and hopefully make a profit. Just don’t ask most businesses what it really means. more
Big data can be useful, intimidating, controversial, scary or revolutionary, but no matter how you look at it, it’s here to stay — in a big way. According to LinkedIn’s blog, statistical analysis and data mining were the top skills that got job… more
Brands of all stripes are hosting events, but just because they’re branded doesn’t mean they’re worthwhile. In our latest think piece, content strategist and web analytics specialist André Valle unpacks best practices for going live with… more
Art Basel Miami Beach is the preeminent art show in the Americas. As its influence grows so do the number of brand marketing opportunities, reports Spafax’s Phil Birnbaum. more
As the year winds down, we look back at the biggest trends, themes and headlines that shaped the content, media and marketing world in 2014. Net neutrality, The LEGO Movie and Taylor Swift all get a spot in our end-of-year infographic. more
The Art of Marketing is a conference that provides a platform for diverse minds to assess how marketers can make sense of their craft. Here are our takeaways. more
What happens when the unconference goes corporate? We dropped in on the Mindshare Huddle in Toronto to find out. more
[Update: We’ve finished our run of episodes. You can listen to all four of them on our podcast page at apex.sparksheet.com. We hope you enjoy!] Sparksheet’s roots are in the inflight entertainment space. In the early days we celebrated (and… more
C2-MTL bills itself as a business conference “somewhere between genius and insanity.” The 2014 edition had plenty of both. Here are our photos, tweets and takeaways from the event. more
News and insights from our team.
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2017 Spafax, a tenthavenue company
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