Last week Spafax’s Kristina Velan attended the inaugural Big Data and Analytics Summit in Toronto. Her takeaway? Use big data to predict, classify and hopefully make a profit. Just don’t ask most businesses what it really means. more
Big data can be useful, intimidating, controversial, scary or revolutionary, but no matter how you look at it, it’s here to stay — in a big way. According to LinkedIn’s blog, statistical analysis and data mining were the top skills that got job… more
Brands of all stripes are hosting events, but just because they’re branded doesn’t mean they’re worthwhile. In our latest think piece, content strategist and web analytics specialist André Valle unpacks best practices for going live with… more
Art Basel Miami Beach is the preeminent art show in the Americas. As its influence grows so do the number of brand marketing opportunities, reports Spafax’s Phil Birnbaum. more
As the year winds down, we look back at the biggest trends, themes and headlines that shaped the content, media and marketing world in 2014. Net neutrality, The LEGO Movie and Taylor Swift all get a spot in our end-of-year infographic. more
The Art of Marketing is a conference that provides a platform for diverse minds to assess how marketers can make sense of their craft. Here are our takeaways. more
What happens when the unconference goes corporate? We dropped in on the Mindshare Huddle in Toronto to find out. more
[Update: We’ve finished our run of episodes. You can listen to all four of them on our podcast page at apex.sparksheet.com. We hope you enjoy!] Sparksheet’s roots are in the inflight entertainment space. In the early days we celebrated (and… more
C2-MTL bills itself as a business conference “somewhere between genius and insanity.” The 2014 edition had plenty of both. Here are our photos, tweets and takeaways from the event. more
Last week, Google invited Toronto’s agency crowd to its inaugural Think Brand Week, an event geared towards demystifying digital brand marketing. Here are our takeaways from the event. more
News and insights from our team.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
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Adrian said:
Printable ads or magazines? Absolutely a must have! Clients have a strong conceive about somebody...
Luxury, Inked: Why Lifestyle Brands Love Print
Adam Wilson said:
Agnostic in the frame of IT is a lie. The internet is agnostic. However, the form of communication is...
What Does Platform Agnostic Mean?
Jeff Lee said:
Great find!
Playing to New Fans: Is Music The Gaming Industry’s Next Marketing Channel?
jeggjeglum said:
It’s exciting to see major film composers as well as...
Playing to New Fans: Is Music The Gaming Industry’s Next Marketing Channel?
Dan said:
For most workers, especially younger ones who have yet to establish a track record that would...
How Will Agencies Adapt to a Project-Based World?Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2015 Spafax, a tenthavenue company
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