Everything You Need to Know About International CES 2013
This year’s International CES didn’t produce any smartphone, PC or tablet revolutions, but it made clear that the future of tech is mobile, multiscreen – and now. more
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Topic: events
Connecting Authors to Audiences: Q&A with Togather’s Andrew Kessler
Ever throw a party but forget the invitations? It happens to authors too. We spoke with Togather co-founder Andrew Kessler about his “fansourced” book-tour platform and why live events matter so much for authors anyway. more
Where Academia Meets Industry: Lessons from the Futures of Entertainment 6
Sparksheet was in Cambridge, Massachusetts this past weekend for the sixth-annual Futures of Entertainment event, where academics and industry types met to discuss the changing nature of storytelling in the digital era. Worlds clashed, sparks flew. more
Creative Experiences: Q&A with Moment Factory’s Sakchin Bessette
Moment Factory’s sound and light spectacles have appeared everywhere from the Super Bowl halftime show to the Sagrada Familia in Barcelona. We spoke to founder Sakchin Bessette about balancing creative concerns with client and audience… more
Sparksheet @ Digital Book World Discoverability and Marketing
The digital publishing industry made international headlines last April with an antitrust lawsuit involving Amazon, Apple and five major publishing houses. If digital publishing wasn’t considered a mature market then, it certainly is now. But… more
Beyond Big Data: Q&A with Alistair Croll
Thought crime and civil rights aren’t usually top of mind when you think of big data – unless you’re Alistair Croll. We spoke with the author, events organizer and start-up veteran about the promise and pitfalls of a data-driven world. more
The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu
Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content… more
Events as Content: Video Q&A With LeWeb’s Loïc Le Meur
LeWeb, the Paris-based tech conference, is holding its first-ever spinoff event in London this week. We spoke with co-founder Loic Le Meur about how he turns his conferences into content. more
Lessons in The Art of Leadership
Last month we told you about C2-MTL, a business conference where “the experience” – the venue, the art, the music – took centre stage. At The Art of Leadership, which took place in Toronto earlier this week, the focus was on informative and… more
C2-MTL: Rethinking the Business Conference
Creativity, commerce, and the sweet spot where they meet were the focus of C2-MTL, an exclusive business conference that took place for the first time last week in Montreal. Here's our in-depth words and pictures roundup. more
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The Sparkbeat
News and insights from our team.
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Spark Quotes
Betting on a video going viral is a great way to set up your campaign for disappointment.
Alex Rowland
Branded Entertainment vs. Viral Videos
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