Luxury Brands
They say it’s our most powerful sense, but scent is oft forsaken in the flash-and-buzz world of branding. Travel editor Natasha Mekhail reports on how hotel brands are using custom fragrances to out-sniff the competition. more
Question Spark
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing? more
Customization
Customization queen Anita Windisman describes a marketing strategy that has your customer’s name written all over it. Literally. more