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Articles tagged as: Facebook

Engagement Checkup, Return on Engagement, Travel

How Airlines Handled the Ash Cloud – Engagement Checkup

2010/04/21 | By Dan Levy | Responses (67)

It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

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Return on Engagement

Social Media Stardom

2009/10/22 | By Jennifer Kettlewell | Responses (9)

Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”

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Engagement Checkup, Return on Engagement, Travel

Friends in High Places: Airlines on Facebook

2009/06/18 | By Dan Levy | Responses (5)

From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.

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Return on Engagement, Travel

Social Media and Travel Were Made for Each Other

2009/06/08 | By Arjun Basu | Responses (6)

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

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Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (12)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

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