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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Television The Next Frontier of Social TV

The Next Frontier of Social TV

Social TV has become more than a buzzword, with ratings powerhouse Nielsen joining Twitter, Facebook and Shazam at the forefront of the second-screen revolution. Spafax’s Maura McWalters explores what this means for advertisers. more

Social Media Building a Social Business

Building a Social Business

Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more

The Sparkbeat Super Bowl Ad Roundup

Super Bowl Ad Roundup

Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2017 Spafax, a tenthavenue company

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