Building a Social Business
Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more
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Brand Carnival: Marketing Mardi Gras from New Orleans to Rio
Booze, bunda and bright shiny objects. That’s modern-day Mardi Gras in a nutshell. Theologically, the celebration heralds the season of lent, when Christians practice repentance, prayer and almsgiving for the 40 days leading up to Easter. Across… more
Super Bowl Ad Roundup
Super Bowl commercials have always been hyped, but these days brands are looking beyond TV to reach American football fans before, during, and after the biggest sports event of the year. From pre-game contests to post-game hangouts, social media has… more
Sparksheet’s 2012 Trend Watch
The new year is upon us and if Mayan deity Quetzalcoatl has his way, we’ll be goners by December. In the meantime, Sparksheet presents a curated sampling of pre-apocalypse predictions more
The Year According to Sparksheet
It’s hard to believe, but 2011 has (almost) come and gone. The Arab Spring, paywalls, Steve Jobs, and Occupy Wall Street (not to mention a Royal Wedding) dominated headlines. Here’s how some of it looked through Sparksheet’s lens. more
Cause Marketing Meets the Moustache: How Brands Get Noticed With Movember
For some it’s fall, for others it’s spring, but for legions of people around the world, it’s something else entirely: It’s Movember. For the uninitiated, Movember (a portmanteau bridging the words “moustache” and “November”) is a… more
Reading it for the Tweets: Q&A with Playboy Social Media Director Matt Gibbs
For the past six decades Playboy magazine has set the benchmark for men’s entertainment and lifestyle content, but is there room for the bunny in the digital age? We spoke to Playboy’s social media director
Twitter’s Favourite News Anchor: Video Q&A with NBC’s Ann Curry
As host of Dateline NBC and co-host of the TODAY Show, Ann Curry is one of America’s most influential journalists. But it’s her 1 million-plus Twitter followers who truly propelled her into brand status. We caught up with the star reporter at the… more
Brazil Goes Social: The Rise of the Brazilian Digital Middle Class
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
Branded Domains, iCloud and Angry Birds: Best of the Web
In the news Last week at Apple’s World Wide Developer Conference, Steve Jobs introduced the long-awaited iCloud, the free service that will allow users to seamlessly (and cordlessly) sync their Apple devices. While the move is being championed as… more
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The Sparkbeat
Curating the web.
- Marketing Lessons From Marvel’s The Avengers
- Brand USA Launches International Tourism Campaign
- Sparksheet Nominated for National Magazine Award
- International Symposium on Online Journalism Roundup
- Responsive Design at The Boston Globe
- How Will Apple’s Antitrust Lawsuit Affect the Book Publishing Industry?
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We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
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What readers had to say
Eve Thomas said:I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice- Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of Choice