Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



How Airlines Handled the Ash Cloud – Engagement Checkup

It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to inform, reassure, and engage their customers.

Keep Reading

Social Media Stardom

Brands on Twitter aren’t just providing customer service. They’re earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become stars in the eyes of their “followers.”

Keep Reading

Friends in High Places: Airlines on Facebook

From the folks who brought you the definitive list of tweeting airlines, here’s our roundup of airlines using Facebook. The flight industry is all over the social network, posting fleet photos, responding to customer queries and advertising flight sales. Like a big, chaotic airport, the experience can be both exciting and frustrating.

Keep Reading

Social Media and Travel Were Made for Each Other

Travel is all about creating links – both real and virtual. So it’s no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same.

Keep Reading

Inside Scoble’s Starfish

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

Keep Reading