In a Mobile World: Best of the Web – Vol. 20
Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories. more
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Advertising in Transit: Best of the Web – Vol. 18
Caribou Coffee turns up the heat, AOL takes aim at Flipboard, and fake tornadoes touch down in NYC in this week's roundup of content, media and travel marketing links. more
Freeing the Customer with VRM: Q&A with Doc Searls – Part I
With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part I of our conversation, we asked him how social networking, mobile media and… more
How Airlines Handled the Ash Cloud – Engagement Checkup
It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to… more
Social Media Stardom
Brands on Twitter aren't just providing customer service. They're earning heaps of respect, trust and publicity for relatively little cost. Social media maven Jennifer Kettlewell explains how brands can gain massive return on engagement and become… more
Friends in High Places: Airlines on Facebook
From the folks who brought you the definitive list of tweeting airlines, here's our roundup of airlines using Facebook. The flight industry is all over the social network,… more
Social Media and Travel Were Made for Each Other
Travel is all about creating links – both real and virtual. So it's no surprise that social media and travel go so well together. From staying connected to making connections, travel will never be the same. more
Inside Scoble’s Starfish
Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are… more
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- Marketing Lessons From Marvel’s The Avengers
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