Storied: Luxury Hotels Star in Their Own Branded Films
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the more
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the transumer. In this installment, our professional jet-setter Charlene Rooke checks in with ideas for hotels that want to attract… more
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a Transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines. more
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