Storied: Luxury Hotels Star in Their Own Branded Films
Luxury hotel brands are using high-production-value short films to entice travellers to their storied properties, reports Natasha Mekhail. The recipe? Add supermodels; let simmer online. more
- Follow Sparksheet on Twitter
- Facebook Page
- Transumer LinkedIn Group
- YouTube Channel
- Subscribe to the Sparksheet RSS Feed
Topic: Fairmont
Instant Classic: The Rise of Nostalgia Branding
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas. more
Luxury in the Details: Q&A with Mary Gostelow
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the
The Transumer: Hotel Confidential
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the transumer. In this installment, our professional jet-setter Charlene Rooke checks in with ideas for hotels that want to attract… more
Out of Home Away from Home: Q&A with Fairmont’s Alexandra Blum
As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a Transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines. more
Popular Topics
- social media
- content
- marketing
- brands
- design
- publishing
- travel
- branding
- return on engagement
- branded entertainment
- advertising
- airlines
- events
- emerging markets
- content marketing
- engagement
- magazines
- sparksheetTV
- journalism
- transumer
- agency culture
- conferences
- best of the web
- mobile
- sparksheet news
- brandsconf
- books
- branded content
- youtube
- storytelling
- content strategy
- brazil
- China
- IFE
- video
- business
The Sparkbeat
News and insights from our team.
- CTRL ALT Delete: Google+ Hangout with Mitch Joel
- Want to Join the Sparksheet Team?
- Sparksheet at Dx3 Canada This Week
- Help Us Make Sparksheet Better
- Happy Holidays from Sparksheet
- Sparksheet Wins Three Folio Magazine Awards
Spark Quotes
There is wisdom in that cabin. And a smart airline will try to figure out how to get that wisdom out of it.
What is Sparksheet?
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →Sparksheet Events
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →Sparksheet TV
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Accolades
Some of the awards we’ve won
Webby Awards 2013
- Webby Honoree for Best Email Newsletter
Folio Awards 2012
- Best Standalone Digital Magazine, B2B (Gold – Eddie)
- Best Online Column or Blog, B2B (Gold – Eddie) (Return of the Editor)
- Silver – Best Digital Edition/Digital Magazine Design (Silver – Ozzie)
Canadian Online Publishing Awards 2012
- Best overall online-only publication (Gold)
- Best website design (Gold)
- Best e-newsletter (Gold)
- Best mobile-optimized website (Gold)
- Best blog (Silver)
- Best use of social media (Silver)
- Best article of series of articles (Silver)
Folio Awards 2011
- Eddie Award, Best Online Column, B2B (Print in Digital Clothing)
National Magazine Awards 2011
- Silver for Best Digital Design
Webby Awards 2011
- Webby Honoree for Best Business Blog
W3 Awards 2010
- Corporate Communications (Silver)
- Public Relations (Silver)
- Blog Newsletter
Our Latest Tweets
You should follow us on twitter.Recent Comments
What readers had to say
@SpeakWithAdam said:RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan- Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan 
@Rhiroberts said:Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should Avoid