‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Customization How Clothing Brands Are Getting Personal

How Clothing Brands Are Getting Personal

Clothing brands are taking consumer choice to a whole new level. Thanks to the web, designing gear to fit each customer’s preference isn’t just possible – it’s good business, argues customization queen Anita Windisman. more

Luxury Brands When Luxury Brands Go Digital

When Luxury Brands Go Digital

How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more

Luxury Brands The Business of Sustainable Luxury

The Business of Sustainable Luxury

When U2’s Bono and his wife launched Edun in 2005, they hoped the clothing brand would be a Made-in-Africa affair. Turns out the business of “sustainable luxury” is more challenging than they expected, as fashion writer Aliyah Shamsher reports.… more

Travel Shoppers Without Borders: Retail Trends in Travel

Shoppers Without Borders: Retail Trends in Travel

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company

Back to the top ↑