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Brand Brazil Hollywood Brazil: Why Filmmakers Love Rio

Hollywood Brazil: Why Filmmakers Love Rio

Rio de Janeiro may be best known for its beaches, but it’s blossoming into a filmmaker’s paradise. Our Brazilian correspondent Renata Acioli goes behind the scenes to find out why Rio is turning into the tinsel town of South America. more

The Sparkbeat Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers

Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more

The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

Television Why TV Still Loves Books

Why TV Still Loves Books

Whether you’re into Gossip Girl or Boardwalk Empire, chances are one of your favourite TV shows originated on the printed page. Bestselling books don’t just make for quality reading – when brought to the small screen they’re good for ratings… more

Q&A Speaking through the Web: Q&A with Roger Ebert – Part I

Speaking through the Web: Q&A with Roger Ebert – Part I

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive… more


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