At Sparksheet we believe that airlines are more than just brands: They’re cultural ambassadors that connect people and nations around the world. Our columnist Charlene Rooke reviews two exotic, nationally owned “flag carriers” that offer very… more
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all. more
Some would view a 19-hour flight in economy as an ordeal. Travel writer Charlene Rooke sees it as an opportunity to assess an airline’s brand, on the ground and in the air. more
Curating the web.
There’s a revolution that’s needed, and it needs to be real-time.
Kyra Gaunt
Branding Education: Q&A with Kyra Gaunt
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Marketing in the Round: Weapons of Choice Gini Dietrich said:
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Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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