Once dismissed as fodder for tech geeks, social gaming is being embraced by everyone from your mom on Facebook to brands like Disney and Lady Gaga. In our latest Engagement Checkup we discover that gaming is more than a buzzword; it’s a business… more
Boasting more than 10 million users, Foursquare is the undisputed king of location-based social networks. But brands and retailers are still figuring out how to cash out on check-ins. We caught up with Foursquare co-founder Dennis Crowley last month… more
Plenty of magazines are expanding beyond print content these days – and I’m not just talking about the web. New York Magazine is the latest in a slew of magazines that has taken its brand into uncharted territory. MediaPost reports that the… more
Corn farmers and TV anchors. Global CEOs and local graffiti artists. Pretty much everyone was in New York City last week for the eclectic social media event known as 140conf. And as the conference’s official content partner, Sparksheet was on hand… more
The TSA implements some touchy new security measures, Amazon sneaks through the doors of it's Brick-and-Mortar competitors, and NetFlix decides that delivery doesn't fly in this week's round up of content, media and travel marketing links. more
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
Foursquare 2.0 remembers the name of that restaurant, custom content takes direction from Hollywood, and the eBook market snowballs in this week's roundup of content, media and travel marketing links. more
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven't earned the trust of most consumers. Bestselling author… more
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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