Facebook's Instant Articles have publishers questioning whether to partner with the social media giant. Research and insight consultant Neil Sharman examines why publishers are hesitant to join the Instant Article revolution. more
In a media environment obsessed with clicks and views, what happens when publishers choose quality content over traffic? They get a product people will pay for, writes Compass Cultura founder Jeff Campagna. more
In the words of New York Times media critic David Carr: “Why the crumbling book business is worthy of so much attention from Justice while Wall Street skates is a broader question we’ll leave for another day.” It’s the first part of that… more
E-books, audiobooks, Kindles and smartphones have revolutionized the way we read. But as platforms evolve, the stories they carry must change too. Digital publishing consultant Nina Lassam argues that when it comes to books, medium and message are… more
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The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
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Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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