Why Simple Works
In his new book, Likeable Business, Dave Kerpen explains how brands can deliver on rising customer expectations. Part of the solution? Keep things simple, as he argues in this exclusive excerpt. more
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Topic: google
Why Google+ Will Get the C-Suite to Embrace Social Media
What do you get when you cross social media with SEO? A little social network called Google+. Now go tell your C-suite, urges ContactPoint’s Jason Wells. more
Should Brands Care About Google+?
A year after its launch, Google+ boasts more than 100 million users. But given its ongoing perception problems the question remains: Can brands afford to ignore Google’s social network? more
Branding Fun: The Rise of Playfulness at Work
We’re used to seeing work and play as opposites. But adding a little playfulness to the workplace makes for more creative employees and more attractive brands, explains Dutch creative consultant Annemarie Steen. more
Sparksheet’s 2012 Trend Watch
The new year is upon us and if Mayan deity Quetzalcoatl has his way, we’ll be goners by December. In the meantime, Sparksheet presents a curated sampling of pre-apocalypse predictions more
The Art of the Link: What Content Creators Need to Know About Linking
In today’s digital ecosystem the precious link is what feeds Google’s search algorithm, keeps content free and connects brands to new audiences. Business writer Amanda DiSilvestro unpacks the importance of linking. more
The Muppets’ Branded Entertainment Genius
An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more
Cause Marketing Meets the Moustache: How Brands Get Noticed With Movember
For some it’s fall, for others it’s spring, but for legions of people around the world, it’s something else entirely: It’s Movember. For the uninitiated, Movember (a portmanteau bridging the words “moustache” and “November”) is a… more
Is YouTube Trying to Kill Cable TV?
Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more
What’s the Deal with Groupon?
Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more
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