Inflight WiFi, Toy Story 3 and digital self-publishing are all covered in this week’s roundup of content, media and travel marketing links. Here’s what you need to read…
Keep ReadingWhat Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis
Blogger, professor and What Would Good Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine brand.
Keep ReadingGoogle It…on TV: Best of the Web – Vol. 3
Lost pets, electric bikes and the end of Law & Order are all covered in this week’s roundup of content, media and travel marketing links. Here’s what you need to read…
Keep ReadingBranded Media 2010: Q&A with Sir Martin Sorrell
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about branded content, Rupert Murdoch’s dust-up with Google, and marketing to the consumer in transit.
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