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Book Excerpt Why Simple Works

Why Simple Works

In his new book, Likeable Business, Dave Kerpen explains how brands can deliver on rising customer expectations. Part of the solution? Keep things simple, as he argues in this exclusive excerpt. more

The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

The Sparkbeat Is YouTube Trying to Kill Cable TV?

Is YouTube Trying to Kill Cable TV?

Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more

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What is Sparksheet?

What is Sparksheet?

We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.

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