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The Sparkbeat The Muppets’ Branded Entertainment Genius

The Muppets’ Branded Entertainment Genius

An award-winning music video, appearances on Saturday Night Live and The Daily Show, millions of YouTube views and Twitter dominance – no, it’s not Justin Bieber. It’s the Muppets. The Jim Henson-created franchise has been in a slump for… more

The Sparkbeat Is YouTube Trying to Kill Cable TV?

Is YouTube Trying to Kill Cable TV?

Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer Anthony Zuiker (CSI). A couple of major production companies are linked to the new online… more

Engagement Checkup
What’s the Deal with Groupon?

What’s the Deal with Groupon?

Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more

The Sparkbeat Brands Gone Viral

Brands Gone Viral

Earlier this year, Sparksheet columnist Alex Rowland from Alphabird schooled our readers on the differences between branded entertainment and viral videos. Every brand wants its content to go viral, but in the end it comes down to what Alex calls… more

The Sparkbeat What’s Trending

What’s Trending

Here at Sparksheet we are constantly scanning our Twitter and RSS feeds for the most relevant content, media and marketing stories. Every day we come across tweets that pique our interest – articles, videos, pictures, you name it – but there’s… more

The Sparkbeat Google+ Review Roundup

Google+ Review Roundup

Everyone’s still talking about Google+ but hardly anybody seems to be giving Google’s new social network an A+. Plenty of techies are praising Google+’s clean design and privacy features, but others are decidedly less impressed. Of course, with… more

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