I’ve just spent the past hour reviewing the 58th annual Cannes Lions Festival of Creativity schedule. Aside from lamenting my lost invitation to Yahoo’s networking yacht party (attended by Martha Stewart and Robert Redford), I am genuinely in awe… more
We talk a lot about magazines making the jump from print to digital here at Sparksheet, but a growing number of media brands are doing it the other way around. Marketing consultant and tech writer Paul Spicer reports on print’s new media… more
Corporate blogs were all the rage a few years ago but they seem to have been overshadowed by sexier social media platforms like Twitter. In this month’s Engagement Checkup, we examine how brands are still using blogs to tell stories and mobilize… more
Top fashion editors are poached by online retailers, Cebu Pacific Air’s dancing flight attendants put a spin on inflight safety, and the big guys sit out the first round of Google TV’s programming line-up in this week’s round-up of content,… more
Inflight WiFi, Toy Story 3 and digital self-publishing are all covered in this week’s roundup of content, media and travel marketing links. Here’s what you need to read… more
Blogger, professor and What Would Google Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine… more
Lost pets, electric bikes and the end of Law & Order are all covered in this week's roundup of content, media and travel marketing links. Here's what you need to read... more
As CEO of WPP Group, Sir Martin Sorrell is one of the world’s most powerful ad men. He pretty much invented the holding company model and is known for his predictions about the future of media. We spoke to him about… more
Curating the web.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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