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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

What’s the Deal with Groupon?

What’s the Deal with Groupon?

Groupon brought the “daily deal” into the digital age. But is the brand’s golden veneer starting to fade? In our latest Engagement Checkup, we offer a thorough examination of Groupon’s complicated relationship with retailers and shoppers. more

Online Marketing How Groupon Changed Online Marketing

How Groupon Changed Online Marketing

For brick-and-mortar businesses, social commerce sites like Groupon and LivingSocial have turned the Internet from a threat into an opportunity. But these new online players are also changing the game for Web-based retailers and marketers, argues… more


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