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The Sparkbeat Euro 2012 Marketing Roundup

Euro 2012 Marketing Roundup

Three weeks, 16 teams and millions of fanatics; that’s Euro 2012 in a nutshell. And with media and commercial rights making up over 80 percent of UEFA’s €1.3 billion tournament earnings, the stakes are as high for sponsors as they are for the… more

Guerilla Marketing Guerrilla Marketing in Transit

Guerrilla Marketing in Transit

From mobile media to billboards and sidewalk art, the consumer in transit is bombarded with more noise than ever. But brands can help make that trip less monotonous and more inspiring. Here are some of our favourite guerrilla marketing campaigns… more


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