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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Brand Brazil Hollywood Brazil: Why Filmmakers Love Rio

Hollywood Brazil: Why Filmmakers Love Rio

Rio de Janeiro may be best known for its beaches, but it’s blossoming into a filmmaker’s paradise. Our Brazilian correspondent Renata Acioli goes behind the scenes to find out why Rio is turning into the tinsel town of South America. more

Hollywood The Delicate Art of Oscar Campaigns

The Delicate Art of Oscar Campaigns

With the 85th annual Academy Awards set for this Sunday, Spafax’s Maura McWalters reports on the fiercely competitive behind-the-scenes campaigns waged by the Hollywood studios vying for Oscar glory. more

The Sparkbeat Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers

Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more

Hollywood Marketing Lessons from The Artist

Marketing Lessons from The Artist

That a mostly silent French film won the Oscar for best picture is reason enough to check out The Artist. But the film’s surprising success carries some important lessons for content creators of all stripes, reports business writer Amanda… more


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