How do you turn a national crisis into a marketing opportunity (and still be able to sleep at night)? Travel editor Eve Thomas explains how travel experts around the world have walked the fine line of disaster tourism. more
They say it’s our most powerful sense, but scent is oft forsaken in the flash-and-buzz world of branding. Travel editor Natasha Mekhail reports on how hotel brands are using custom fragrances to out-sniff the competition. more
Look beyond the artwork in the lobby or the token lending library: By supporting artists and writers, international hotel brands are establishing real cultural cachet, reports travel writer Eve Thomas. more
Many travellers want fewer frills and more control when they're on the go and hotel groups have responded with scaled-back "select-service" brands. In her latest Transumer column, travel writer Charlene Rooke looks at how a very North American… more
The leading lady of luxury travel writing, Mary Gostelow spends roughly 300 days a year away from home – and she's never missed a flight. We spoke to her about brand loyalty, the meaning of service, and the ups and downs of living the
Ogilvy & Mather’s Kunal Sinha checks in with the latest on China’s emerging consumer class. This time he shares insights from a lakeside holiday near Shanghai, where breathtaking vistas and historic gardens compete with Prada outlets and Papa… more
For most travellers these days, the journey experience starts online. That means travel brands need a website that speaks to and serves the consumer in transit. Online travel expert Andy Hayes… more
Ogilvy & Mather's Kunal Sinha checks in with the latest on China's emerging consumer class. Turns out Western hotel brands have a lot to learn about the art of storytelling. more
In this month’s engagement checkup, we look at how Roger Smith Hotel sprouted from an independent New York City boutique hotel into a social media Mecca. Turns out that in a wired world, real relationships… more
An emerging class of Chinese transumers should make big hotel chains take note: Modern comforts are no match for local hospitality. Checking in from China, Ogilvy & Mather’s Kunal Sinha warns the days of one-size-fits-all hotel rooms are over. more
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Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
Anisha said:
Interesting post, loved reading it and liked it as well
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