Why Brand Marketers Need to Think Like Talent Managers
What if your brand discovered the next big TV star or bestselling author? Drew Davis explains how marketers can turn budding talents into authentic brand advocates. more
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Topic: human business
From Celebrity Endorsements to Authentic Brand Advocates
Celebrity endorsements are high cost, high risk, and low on authenticity. It’s time to turn your most passionate customers into true brand ambassadors, writes content marketing thought leader Andrew Davis. more
The Future of Branding Is Human
Forget buzzwords like “brand voice,” “brand personality” and “branded interactions.” It’s time for brands to unleash the power of their own people, argues marketing thought leader Andrew Davis. more
The Bottom Line of Human Business
We’ve asked some of Sparksheet’s all-star contributors and friends to reflect on @BrandsConf's theme, the humanization of brands. Bestselling author and business blogger Chris Brogan points out that for smart brands, being human and making money… more
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Canadian Online Publishing Awards 2012
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@SpeakWithAdam said:RT @Sparksheet: RT @pallsin: “The echo chamber is the enemy of fresh ideas.”...
Five Journalism Habits Brands Should Avoid
@mudrock said:RT @Sparksheet: RT @earriagada: Five Journalism Habits Brands Should Avoid http://t.co/lKo69JePez...
Five Journalism Habits Brands Should Avoid
Thierry said:Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan- Thierry said:
Brilliant insight Andrew. Rare to hear about hip-hop in the marketing world! I liked it so much I gave...
Marketing Lessons from the Wu-Tang Clan 
@Rhiroberts said:Newsroom bad habits to be avoided in the brave new world http://t.co/wIR3vHCGXf via @osder
Five Journalism Habits Brands Should Avoid