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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Human Business The Future of Branding Is Human

The Future of Branding Is Human

Forget buzzwords like “brand voice,” “brand personality” and “branded interactions.” It’s time for brands to unleash the power of their own people, argues marketing thought leader Andrew Davis. more

Brand On the Run (or Why You Can’t Hide Online)

Brand On the Run (or Why You Can’t Hide Online)

When Wired magazine reporter Evan Ratliff tried to “vanish” last summer, he discovered that slipping off the grid is easier said than done in our connected age. Sparksheet correspondent Jacinthe Dupuis suggests brands take note when faced with… more


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