We'll be in San Francisco this week for StoryWorld, a first-of-its-kind gathering of artists, brands, and marketers involved with transmedia storytelling. We spoke to game designer Jim Babb about where games… more
How do we make a more human-centered airline experience? That’s the question that a ragtag team of designers, marketers and frequent flyers set out to answer at the 2011 TEDActive conference. User-experience designer Jay Vidyarthi reports that it… more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
Is Rupert Murdoch’s new “iPad newspaper” traditional media’s saving grace, or a last-ditch effort to monetize online content the old-fashioned way? Spafax USA’s Jose Lizarraga reviews The Daily and finds lots to like in a heavily curated… more
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
As Australia’s national airline, Qantas understands the power of expertly “tailored” content and universally accessible design. We spoke to Qantas’ inflight entertainment team about Q, the airline’s award-winning IFE brand. more
User-experience designers will converge in Montreal next month for the first international UX conference, the UX Masterclass. To mark the event, we spoke to conference presenter Shailesh Manga about… more
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all. more
Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application! more
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay… more
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Ivonne Kinser said:
Hi Steph, We seem to be moving toward the basics of commerce in a market...
After Groupon: What’s Next in the Evolution of Online Retail?
Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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