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KLM Diary: Media Lessons from a Day in Flight

Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all.

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Sparksheet has an iPhone App

Ever wish you could just carry around good ideas about travel, media and marketing in your pocket? Well, now you can with the brand new, 100% free Sparksheet iPhone application!

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Flag Carriers: Cultural Entertainment and Design In Flight

Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay Vidyarthi asked, why not?

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The Future of Branded Entertainment: Q&A with Brent Friedman

As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”

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Airplanes ARE Social Media: Interaction Design In Flight

As a user experience designer, Jay Vidyarthi designs interfaces for websites, mobile devices and interactive TV. We asked him to apply his expertise to inflight entertainment systems, taking into account the unique mind frame and desires of the transumer. Here’s what he came up with.

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Touch and Go: Q&A with Dan Saffer

What do ATMs, iPhones, karaoke machines and inflight entertainment systems have in common? Each product is developed by an interaction designer who defines how the technology responds to human action. We spoke to interaction design guru Dan Saffer about gestural interfaces, user engagement and designing for the aircraft environment.

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