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Topic: Joe Pulizzi
The 3 Most Important Words at Content Marketing World 2012
If last year’s Content Marketing World conference was the branded content industry’s coming out party, this was the wedding. Spafax Content Director Arjun Basu reports. more
The State of Content 2012: Google+ Hangout with Joe Pulizzi and Arjun Basu
Last fall the international content marketing industry came together for the first-ever Content Marketing World conference in Cleveland. The event was the brainchild of Joe Pulizzi who runs the Content Marketing Institute, publishes Chief Content… more
Five Lessons from Content Marketing World
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
Content Marketing Gone Wild
The international content community will converge in Cleveland next month for the three-day Content Marketing World event. Joe Pulizzi, the man behind the movement, explains why this marks a turning… more
Multitasking Makes You Stupid: The Case for Outsourcing Content
Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid? more
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