Content marketers can learn a lot from newsrooms. But journalists have some very bad habits that brands should be careful not to emulate, writes Spundge content director and media critic Craig Silverman. more
In a country where print is doing just fine, is there any need for newspapers to embrace social media? Valérie Bélair-Gagnon and Colin Agur report from one of India’s largest newsrooms. more
As the founder of Poynter’s Regret the Error blog, Craig Silverman is journalism’s de facto accuracy czar. We spoke to him about his new content startup, Spundge, and why journalistic ethics are a business model problem. more
Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more
When you hear the name Austin, Texas in conjunction with a springtime conference, chances are the International Symposium on Online Journalism is not top of mind. But more than 200 journalists, scholars, and media executives congregated at the… more
Last year The Boston Globe suddenly shed its old media reputation by launching what’s been called the world’s best-designed news website. We spoke to the Globe’s Digital Design Director, Miranda Mulligan, about design’s role in web… more
A reporter walks into a marketing agency and a “branded journalist” is born. What once seemed like the set-up to a joke is just a reality of the new media age, explains content marketer Biserka Anderson. more
Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more
As Time Magazine’s Design Director, D.W. Pine has brought the 90-year-old news magazine into the iPad age. We spoke to him about the content/design connection and whether magazine covers really matter any more. more
Nora Young is the host of Spark, CBC Radio’s show about the influence of technology on everyday life. We spoke to her about the relationship between content and community, and why she finds game mechanics… more
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Jill Mendez said:
I agree with what you written Shel!.. Those social media platform are...
You Don’t Need a Facebook Strategy (You Need a Content Strategy)
Pawan said:
These 6 second vine videos that you’ve embedded are really awesome. They give an easy idea of how...
Vine: A Great Teaching Tool for Brands
Mike Robinson said:
Many of my clients have a blog because they’ve been told they should by their web design agency...
Are Corporate Blogs Still Relevant?
@EveLovesLuxury said:
Marketing at Cannes: A Unique Challenge for Alcohol Brands |...
Brand Marketing at Cannes: A Unique Challenge for Alcohol Brands
@Sparksheet said:
How innovative alcohol brands like @moet and @GreyGoose turn Cannes into a...
Brand Marketing at Cannes: A Unique Challenge for Alcohol BrandsOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2013 Spafax, a tenthavenue company
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