A founding father of online journalism, 15-year-old Slate.com now finds itself in a whole new world of aggregation, content farming and SEO. We spoke to Slate editor David Plotz about how the “Slate sensibility” has helped distinguish and extend… more
The South by Southwest interactive media festival kicked off this weekend and it’s as inspiring and overwhelming as you would imagine. Our editor reports from the scene in Austin, Texas. more
Is Rupert Murdoch’s new “iPad newspaper” traditional media’s saving grace, or a last-ditch effort to monetize online content the old-fashioned way? Spafax USA’s Jose Lizarraga reviews The Daily and finds lots to like in a heavily curated… more
Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos… more
Blogger, professor and What Would Google Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine… more
As The New Yorker's first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence - and earning ROI - with blogs, podcasts, social media...and the… more
From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing,… more
We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy… more
The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online… more
Curating the web.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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