Q&A
In the aviation industry KLM Royal Dutch Airlines is the social brand to beat. We spoke with KLM's Social Media Manager Karlijn Vogel-Meijer about how brands can benefit from giving their audiences the Royal treatment. more
Travel
Our media-obsessed editor takes flight with nothing but KLM’s inflight magazine and entertainment system to keep him busy. Turns out losing control isn’t so bad after all.
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It’s been a week since an ash cloud from Iceland’s volcano silenced the skies over Europe, stranding passengers and paralyzing the airline industry. As planes finally begin to take off, we examine how brands are using Twitter and Facebook to… more