No piece of modern technology has been adopted at a faster rate than iOS and Android-enabled devices, according to a study by mobile application analytics firm Flurry. The study takes stock of worldwide mobile growth five years after the launch of… more
As a mark of South America’s budding global impact, WPP research agency Milward Brown has published its inaugural BrandZ ranking of the fifty most valuable Latin American brands. The report uses data collected from about 800 brands and interviews… more
Media scholar and "Convergence Culture" author Henry Jenkins visited Brazil this summer to check out the country’s burgeoning transmedia scene. Local journalist Renata Acioli spoke to him about a culture on the threshold of international attention.… more
Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas. more
To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction… more
News and insights from our team.
If you are a journalist, and wish to have distribution for your ideas, and earn a living, you better figure out a way to become a brand because you’re going to have to do it yourself.
Bob Garfield
Beyond the Media: Q&A with Bob Garfield
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
The Pitfalls of Process: Why Work Culture Matters More
Eric Troy said:
I think that the fact that an argument can be made in defense of...
In Defence of Greenwashing: How Brands are Driving the Environmental Movement
Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
Web Design: Where UX and Marketing Meet
Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
The Challenges for Content Marketers in China
Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
Public Relations or Content Marketing? Wrong Question.Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company
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