Return on Engagement
From location-based check-in apps to QR codes, the boundaries between physical and digital space are disappearing. Online marketing expert Angie Pascale offers tips on how brands can leverage their practices in both worlds to earn some return on… more
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
Branded Entertainment
In our latest look at the future of location-based check-in apps, bestselling author and digital marketer Mitch Joel, President of Twist Image,… more
Return on Engagement
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven't earned the trust of most consumers. Bestselling author… more