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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Quiet is the New Luxury

Quiet is the New Luxury

Every bit of content is the result of a strategy devised in an office and then signed off by both an agency and the client and then pushed out into the world. But does all that content take context into account? It should. Because context is… more

Travel Airplane Food Goes High-End

Airplane Food Goes High-End

In our latest look at unexpected brand mashups, award-winning food and travel writer Chris Johns explores how international airlines are pairing with gourmet chefs to turn inflight food into haute cuisine. more

Travel Shoppers Without Borders: Retail Trends in Travel

Shoppers Without Borders: Retail Trends in Travel

In the age of carry-on quotas and baggage fees, how are we supposed to bring that fat novel or new suit around the world with us? Smart travellers are forging their own paths and perceptive retail brands are starting to notice, says marketing… more


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