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Articles tagged as: magazines

Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Best of the Web

Flying High Into South Africa: Best of the Web – Vol. 5

2010/06/18 | By Joey Tanny | Responses (1)

This week we saw some interesting content strategy ideas, cutting edge print 2.0, good (and bad) news out of the airline industry and who can forget the World Cup. Here’s what you need to read…

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Entertainment, Publishing, Q&A, Return on Engagement

Speaking through the Web: Q&A with Roger Ebert – Part I

2010/06/14 | By Olivia Collette | Responses (28)

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive interview, we spoke to him about the future of print, e-readers, and his recently announced memoir.

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Publishing, Question Spark

What is a Magazine?

2010/05/28 | By Dan Levy | Responses (17)

There’s been a lot of talk on Sparksheet about what it means to be a magazine in the digital age. Are magazines brands, virtual communities, leisure items or just collections of words and pictures on glossy paper? Tell us what you think.

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Publishing, Return on Engagement, Travel

What Airlines and Magazine Brands Should Do: Q&A with Jeff Jarvis

2010/05/25 | By Valérie Bélair-Gagnon | Responses (16)

Blogger, professor and What Would Good Do? author Jeff Jarvis is America’s shrewdest media iconoclast. In an interview for Sparksheet, media scholar Valérie Bélair-Gagnon asked him what Google would do with its own airline or magazine brand.

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Publishing, Q&A, Return on Engagement

Questioning Content: Q&A with Kristina Halvorson

2010/05/06 | By Dan Levy | Responses (33)

Author, consultant and speaker Kristina Halvorson is the Web’s most passionate content strategy evangelist. And she’s not shy about wanting to convert you. We spoke to her about magazine websites, corporate blogs and her “love-hate relationship” with content marketing.

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Publishing, Q&A

The New Yorker On Brand: Q&A with Web Editor Blake Eskin

2010/05/03 | By Dan Levy | Responses (153)

As The New Yorker’s first Web editor, Blake Eskin has led the iconic magazine brand into the digital age. We spoke about the challenges of maintaining editorial excellence – and earning ROI – with blogs, podcasts, social media…and the occasional Top 10 list.

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Best of the Web

Content Versus the Volcano: Best of the Web – Vol. 1

2010/04/23 | By Dan Levy | Responses (2)

As a new feature here at Sparksheet, we present to you Vol. 1 of our bi-weekly roundup, where we curate the Web’s best content, media and travel marketing links.

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Publishing, Q&A

The Future of Magazines is Here: Q&A with Susan Currie Sivek

2010/03/25 | By Dan Levy | Responses (13)

From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking number of new developments in the last year. We talked to journalism professor and media critic Susan Currie Sivek about custom publishing, revenue streams, and the “fluid” nature of magazines.

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