Sign up to the Sparksheet Newsletter!

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Monday of every month.



Articles tagged as: magazines

Question Spark

Is Flying a Social or Solitary Experience?

2010/03/09 | By Dan Levy | Responses (5)

From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing?

Keep Reading
Relationships, Return on Engagement

Five Lessons From BlogWorld 2009

2009/11/03 | By Dan Levy | Responses (8)

We spent a weekend this month at the BlogWorld conference in Las Vegas. The global gathering brought together everyone from corporate bloggers and PR professionals, to travel journalists and Twitter-happy celebrities. Proving that what happens in Vegas stays online, Sparksheet editor Dan Levy shares five lessons he learned in BlogWorld.

Keep Reading
Publishing, Q&A, Travel

Mr. Magazine and the Brand Experience

2009/09/15 | By Dan Levy | Responses (15)

They call him Mr. Magazine. Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He tells us why custom publishers may hold the key to saving the magazine industry. And he gets down to business models.

Keep Reading
Q&A, Relationships, Travel

Content in Context: Q&A with Fairmont’s Alexandra Blum

2009/08/20 | By Dan Levy | Responses (2)

As Director of Global Brand Partnerships for Fairmont Hotels and Resorts, Alexandra Blum knows how to make a transumer feel at home. We spoke to her about Fairmont’s fitness programs, local food philosophy and the joys of custom magazines.

Keep Reading
Publishing, Q&A, Return on Engagement

Fit to Print: Q&A with Robert Picard

2009/07/13 | By Dan Levy | Responses (3)

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

Keep Reading