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Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat Magazines Extend Their Brands Beyond the Page

Magazines Extend Their Brands Beyond the Page

Plenty of magazines are expanding beyond print content these days – and I’m not just talking about the web. New York Magazine is the latest in a slew of magazines that has taken its brand into uncharted territory. MediaPost reports that the… more

Q&A Beyond the Media: Q&A with Bob Garfield

Beyond the Media: Q&A with Bob Garfield

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos… more

Q&A Speaking through the Web: Q&A with Roger Ebert – Part I

Speaking through the Web: Q&A with Roger Ebert – Part I

Legendary film critic Roger Ebert can’t speak anymore, but that’s turned his Internet presence into a powerful echo. So it’s hardly surprising that he was named “Person of the Year” at this week’s Webby Awards. In Part I of an exclusive… more

Publishing What is a Magazine?

What is a Magazine?

There’s been a lot of talk on Sparksheet about what it means to be a magazine in the digital age. Are magazines brands, virtual communities, leisure items or just collections of words and pictures on glossy paper? Tell us what you think. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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