As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only makes sense for us to throw our content into this exciting new space with our first eBook, The Best of Sparksheet!
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Publishing, Return on Engagement
Multitasking Makes You Stupid: The Case for Outsourcing Content
Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid?
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Return on Engagement, The Transumer, Travel
The Transumer: Home is Where Your Brand is
Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?
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Return on Engagement, The Transumer, Travel
The Transumer: Great Ideas for Better Airports
We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.
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Publishing, Relationships, Return on Engagement
Six Pixels of Separation
Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.
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Q&A, Relationships, Travel
Marketing Influence: Q&A with Robert Cialdini
Psychology professor, business consultant and best-selling author Robert Cialdini is the world’s leading expert on influence. He explained to us how marketers can apply his signature “six principles of persuasion” to branded content, hotel greening initiatives and efforts to engage the consumer in transit.
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Engagement Checkup
- Airline Business
- Box Office Mojo
- Brand Autopsy
- Bubblegeneration
- Business Traveller
- Ck’s Blog
- Content Marketing Today
- Development Blog
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- Greg Verdino
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- Mashable
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- Runway Girl
- Six Pixels of Separation
- SKYTRAX Reviews
- The Social Concept
- TV.com
- Web Ink Now
- World Hum
- WPP – Leaders in Advertising, Branding, Marketing
- Writing on the Web
- FT.com / Style - The boom in branded magazines
- I Like to Watch - Salon.com
- MediaShift . On-Demand Publishing Opens Up Magazine Industry | PBS
- What thoughts about metered paywalls say about journalism, the public, and The New York Times » Nieman Journalism Lab
- The State of Online Video: Getting Paid for Content
- Custom Publishing | Ad Age Spurns Custom Publishing | Jim's Blog
- Marketing: Five Best Branded-Entertainment Deals of 2009 - Advertising Age - Madison+Vine: News
- http://canadianmags.blogspot.com/2010/01/2009-year-in-review.html
- Will Super Bowl sponsors stay in the game? - latimes.com
- Idea 004: the rise of the blogazine « Adam Westbrook
- Is journalism storytelling? « BuzzMachine
- Book of Oregon - Travel Oregon
- The American Diet: 34 Gigabytes a Day - Bits Blog - NYTimes.com
- Four Tips for Brands Embracing the New Methods of Storytelling - Advertising Age - Guest Columnists
- Eko: A Traffic Light Augmented by Progress Bars - information aesthetics
