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Articles tagged as: marketing

Entertainment, Publishing

Brazilian Brands Love the Web

2010/06/23 | By Renata Acioli | Responses (69)

To most marketers, Brazil may as well be on the moon. But the South American country is a hotbed for creative online engagement. Rio de Janeiro-based journalist Renata Acioli explains how Brazilian brands – from magazines and construction companies, to the local Pizza Hut – are using digital technology to earn some ROI.

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Publishing, Q&A, Return on Engagement

Beyond the Media: Q&A with Bob Garfield

2010/06/21 | By Dan Levy | Responses (28)

Bob Garfield is a perfect fit for Sparksheet. For 25 years, he wrote Advertising Age’s AdReview column, where he surveyed the 30-second TV spot. He is the co-host of NPR’s On The Media, and his new book The Chaos Scenario explores how brands can survive the new media “apocalypse.” We asked him to take on the media and marketing worlds.

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Return on Engagement, Travel

Booking Travel Online: Get Over Your Brand’s Website

2010/03/23 | By Beth Freedman | Responses (13)

Online travel agents like Expedia and Orbitz are drawing customers away from slickly branded airline, hotel and rental car websites. But does it really matter? Travel marketing expert Beth Freedman reminds brands that “a booking is a booking.”

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Special

Presenting our free eBook: The Best of Sparksheet

2010/02/18 | By Dan Levy | Responses (47)

As you know, Sparksheet is all about engagement. We’ve filled plenty of pixels preaching about the importance of meeting customers, passengers, or readers in their medium of choice. So with the growing reach of e-readers and tablet devices, it only makes sense for us to throw our content into this exciting new space with our first eBook, The Best of Sparksheet!

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Q&A, Relationships, Travel

Banking on Airports: Q&A with HSBC’s Global Advertising Head

2010/01/29 | By Dan Levy | Responses (2)

With ad buys in 48 airports in 24 countries, HSBC has staked its claim as the go-to bank for the consumer in transit. We spoke to Andrea Newman, HSBC’s Group Head of Advertising, about the ups and downs of marketing a brand across the globe. First rule? Tell people you’re a bank.

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Entertainment, Q&A, Return on Engagement

The Future of Branded Entertainment: Q&A with Brent Friedman

2010/01/28 | By Russell Sparkman | Responses (67)

As executive producer of MTV’s Valemont, Sony’s Woke Up Dead, and other branded transmedia projects, Brent Friedman obliterates the line between broadcast and interactive media. In a special interview for Sparksheet, content marketer Russell Sparkman spoke to him about brand integration and the art of creating “universes worthy of devotion.”

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Publishing, Return on Engagement

Joe Pulizzi: Multitasking Makes You Stupid (The Case for Outsourcing Content)

2009/12/22 | By Joe Pulizzi | Responses (32)

Author-blogger Joe Pulizzi is one of the sharpest content evangelists on the Web. In this year-end post, he explains why brands ought to outsource their content and poses the eternal question: Is your content stupid?

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Return on Engagement, The Transumer, Travel

The Transumer: Home is Where Your Brand is

2009/11/12 | By Charlene Rooke | Responses (5)

Travel writer Charlene Rooke describes the ultimate Transumers: They live in one place, but are hooked on goods and services in other cities. What sets this jet-setting clientele apart, and how do brands attract them?

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Return on Engagement, The Transumer, Travel

The Transumer: Great Ideas for Better Airports

2009/10/02 | By Charlene Rooke | Responses (4)

We’re not all talk here at Sparksheet – every month we inspire you with ideas that help your brands connect with the Transumer. In this installment, our professional jet-setter Charlene Rooke flies through some of the most innovative airports around the globe, celebrating flyer-friendly features and suggesting some new ones.

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Publishing, Relationships, Return on Engagement

Mitch Joel: Six Pixels of Separation

2009/09/24 | By Mitch Joel | Responses (6)

Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone. It’s required reading for anyone interested in social media marketing. In this excerpt, Joel shares a story about where building an online brand can take you.

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