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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Attack of the Emoticon

Attack of the Emoticon

Emojis are everywhere. In the last few months alone, companies have begun creating their own range of icons to promote a variety of products. How long they will last is yet to be seen, but it is clear that if used properly, emojis are one fast way to… more

Q&A The Case for Niche Marketing: A Q&A with Carl Landau

The Case for Niche Marketing: A Q&A with Carl Landau

Since the Internet exploded nearly two decades ago, content creators have been scrambling to evolve and adapt. There have been winners and losers and Carl Landau, an evangelist for niche marketing, is definitely one of the winners. In this Q&A, he… more

Q&A Q&A With Word-Of-Mouth Marketer Ted Wright

Q&A With Word-Of-Mouth Marketer Ted Wright

Heard of Ted Wright? No? Well if you’ve ever flown with Delta Airlines, enjoyed a glass of Chocolate Milk or looked down the bar to see a moustachioed hipster drinking a tall can Pabst Blue Ribbon, you’ve been touched by his work. more

  Web Design: Where UX and Marketing Meet

Web Design: Where UX and Marketing Meet

With the scoop on Google's new mobile-friendly search algorithm, the importance of sticky navigation and more, Straight North marketing director Brad Shorr knows what your company needs to craft a website user experience that's a match for its brand.… more

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