Books
In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war. more
The Sparkbeat
Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
The Sparkbeat
It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more
They say nostalgia isn’t what it used to be. But in a high-tech world, retailers, content creators and service brands are wooing customers with decidedly low-fi experiences, reports Eve Thomas.
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The Sparkbeat
When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” While hindsight is always 20/20, it’s difficult to know in advance which Man Getting Hit by Football video is going… more
Social Media
Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more
Marketing, retail, entrepreneurship. Journalism, coding, design. This year’s SXSW Interactive had something for everyone who works with digital media. Here’s what we brought back from Austin. more
The Sparkbeat
As you might have gleaned from today’s Google Doodle, March 8 marks International Women’s Day. Since 1908, IWD has been used as a platform to build awareness around women’s issues like pay equity, fair labour practices and reproductive rights.… more
The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more