The Sparksheet team was in Toronto last week for Dx3 Canada, a first-annual trade show and conference for digital marketers, advertisers and retailers. Our editor Dan Levy shares some key takeaways. more
Clothing brands are taking consumer choice to a whole new level. Thanks to the web, designing gear to fit each customer’s preference isn’t just possible – it’s good business, argues customization queen Anita Windisman. more
How do luxury brands stay hip to the web without ruining their hyper-exclusive image? Zeroing in on Burberry, Hermès and LVMH, Aliyah Shamsher discovers why some brands succeed while others simply go out of style. more
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
The marketing world has gone digital, making room for small, nimble agencies to compete with the big boys. Do brands go with the new kid or stick to the tried and true? King Fish Media's Gordon Plutsky suggests it’s time for brands to play the… more
Does your vacuum cleaner suck? Does your soft drink raise the dead? Or was your brand message lost in translation? Localization expert Christian Arno offers tips on marketing across cultures and languages. more
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
I’ve just spent the past hour reviewing the 58th annual Cannes Lions Festival of Creativity schedule. Aside from lamenting my lost invitation to Yahoo’s networking yacht party (attended by Martha Stewart and Robert Redford), I am genuinely in awe… more
Calling himself the Marketoonist, Tom Fishburne creates whimsical custom cartoon campaigns for brands like Kronos, Unilever and the Wall Street Journal. We spoke to him about brand storytelling, agency culture… more
The jury's still out on whether content wants to be free, but who would argue with a free iPad or airline ticket? Digital marketer and Free Stuff Everyday Guide… more
Curating the web.
The opportunity to find a culture or consumer that is right for your brand has grown exponentially. But that doesn’t mean marketers should blindly jump into the fray.
Carolyn Childs
Same Same, But Different: Understanding Emerging Markets
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Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go Digital
Michael said:
Thanks Amanda. We’re huge fans of Shirky… a key inspiration for our company.
It’s Time to Focus on Tools of CurationOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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