The Power and Danger of Newsjacking
Creating topical content might earn brands a quick fix of traffic and social media love, but Chamber of Commerce’s Brent Barnhart warns marketers that “newsjacking” can be risky business. more
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Topic: marketing
Can’t Buy Me Like: The Secret Secret
In their new book, Can't Buy Me Like, Bob Garfield and Doug Levy argue that the only path to long-term success for brands is to create authentic customer relationships. In this excerpt, the authors share a "purpose-driven marketing" secret from… more
The Delicate Art of Oscar Campaigns
With the 85th annual Academy Awards set for this Sunday, Spafax’s Maura McWalters reports on the fiercely competitive behind-the-scenes campaigns waged by the Hollywood studios vying for Oscar glory. more
Moving from Data to Insights
We all know that data doesn’t lie, but what does it actually tell us? Healthcare marketing specialist Daniella Koren explains why information means nothing to clients without insight. more
Why Simple Works
In his new book, Likeable Business, Dave Kerpen explains how brands can deliver on rising customer expectations. Part of the solution? Keep things simple, as he argues in this exclusive excerpt. more
Four Mobile Marketing Stats That Will Blow Your Mind
There’s a phone in your customer’s pocket and it’s happy to see you. Mobile marketing expert Jason Wells explains why brands that aren’t harnessing the “historic” power of mobile are leaving money on the table. more
Five Lessons from Digital Book World – Discoverability and Marketing
Books are not dead. In fact, people are reading more than ever. That was one lesson of the Digital Book World – Discoverability and Marketing conference in New York City this week. Read on for more. more
Newsjacking: How Brands Can Own the Story
Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more
Olympic Flag Carrier: Q&A with British Airways
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
Good Ideas: The Sparksheet Podcast – “Brand Brazil”
At Sparksheet we’re proud to call ourselves a multiplatform magazine and today we’re adding yet another platform to our content arsenal – a podcast! We’re big believers in the power and intimacy of audio and agree with folks like Mitch Joel… more
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