Story + Picture = Good Marketing
We ran into Jonny Goldstein in New York this month at the 140 Characters Conference, which Goldstein was tasked with live-blogging – in cartoon form! We realized… more
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Topic: marketing
David Meerman Scott: Who Controls Your Message?
Companies are terrified of “losing control” of their brand messaging. But they lost it a long time ago. And that’s a good thing. Because it means companies are now free to harness the power of the world to get their message out – meaning… more
When the Media is the Message
Mitch Joel is one of the world’s leading thinkers on marketing in the digital space. We spoke to him about what “media” means in today’s 24/7 world and what it might look like in the future in print, digital and, of course, advertising. more
We Are All Publishers
Rebecca Lieb, CEO of eConsultancy and former editor of ClickZ states the issue well: “The advertising of tomorrow is all about content.” Think about that for a second. For a brand to be heard, it has to be a part of a conversation with customers.… more
Airlines Take Note: It’s a Buyer’s Market in IFE Ad Sales!
If you follow these 10 Ancillary Revenue Rules for Every Airline, getting more money out of passengers through media starts to look easy. It’s not, of course, but with the proper partner, airlines can realize true ROI on their in-flight media… more
Inside Scoble’s Starfish
Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are… more
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The Sparkbeat
News and insights from our team.
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Spark Quotes
We have a great opportunity to create narratives that show the world that Brazil is about more than samba, bunda [booty] and landscapes.
Maurício Mota
Transmedia, Brazil: Q&A with Maurício Mota
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