Cirque du Soleil is one of the world’s most beloved entertainment brands, but how do you translate the emotional experience of a Cirque performance into a multi-platform brand identity? We sat down with Brand Manager Jean Guibert at the Tomorrow… more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
Every brand wants its content to go viral, but that’s like winning the lottery in the crowded online media world. Online video expert Alex Rowland explains how brands can find the sweet spot between viral video and branded entertainment – and why… more
Charlie Sheen brings his rants to Twitter, Google mails in an apology, and the iPad 2 dominates the news in this week's roundup of content, media and marketing links. more
In his latest bestselling book, The Upside of Irrationality, behavioural economist Dan Ariely explores how defying logic can actually be good for business. We spoke to him about the ups and downs of… more
Throughout our first year at Sparksheet we've presented you with the best content, media and travel marketing links from around the Web. As 2010 comes to an end, we look back at the year's most memorable and important stories – the best of the Best… more
Okay, so brands aren’t really human. But people do project personalities onto brands (Mac vs. PC, anyone?). Search marketing specialist Ric Dragon breaks down some different brand archetypes and… more
Telling stories is at the heart of what we do here at Sparksheet and it’s also the key to great marketing. We spoke to three BrandsConf speakers, Cisco's Tim Washer, Get… more
Being an open book may seem scary to most businesses but in a world of YouTube, blogging and social networking it’s simply good branding. Marketing veteran and @BrandsConf presenter Hank… more
The TSA implements some touchy new security measures, Amazon sneaks through the doors of it's Brick-and-Mortar competitors, and NetFlix decides that delivery doesn't fly in this week's round up of content, media and travel marketing links. more
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fritz said:
The importance of a technical translation being accurate and efficient can indeed not be overstated. Especially in the ever...
Speaking the Language
Gillian Woodrooffe said:
Cool Sophie…as I probably won’t watch the game…I get to check out the ads anyway…:- D
Super Bowl Ad Roundup
Raghuvanshi Rakesh said:
Rationality plays a very important role case in point is look at Dabur in...
Beyond Boomtown: Second Tier Cities in Emerging Markets Raghuvanshi Rakesh said:
We said this 7 years back! Market is moving to the palms of the customers and how ! it’s going to...
Emerging Markets Leap into Mobile
Jason Fonceca said:
I know I’m late to the party, but I really really enjoyed this, Aliyah. Luxury Brands sometimes feel...
When Luxury Brands Go DigitalOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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