‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

E-commerce The Myth of the Homepage

The Myth of the Homepage

The homepage is the front door to your website but more and more of your audience is getting in through the windows, according to Affinity Interactive Group’s Liz Deering and Mark Courtney. more

PR The Power and Danger of Newsjacking

The Power and Danger of Newsjacking

Creating topical content might earn brands a quick fix of traffic and social media love, but Chamber of Commerce’s Brent Barnhart warns marketers that “newsjacking” can be risky business. more

Book Excerpt Can’t Buy Me Like: The Secret Secret

Can’t Buy Me Like: The Secret Secret

In their new book, Can't Buy Me Like, Bob Garfield and Doug Levy argue that the only path to long-term success for brands is to create authentic customer relationships. In this excerpt, the authors share a "purpose-driven marketing" secret from… more

Hollywood The Delicate Art of Oscar Campaigns

The Delicate Art of Oscar Campaigns

With the 85th annual Academy Awards set for this Sunday, Spafax’s Maura McWalters reports on the fiercely competitive behind-the-scenes campaigns waged by the Hollywood studios vying for Oscar glory. more

Data Moving from Data to Insights

Moving from Data to Insights

We all know that data doesn’t lie, but what does it actually tell us? Healthcare marketing specialist Daniella Koren explains why information means nothing to clients without insight. more

Book Excerpt Why Simple Works

Why Simple Works

In his new book, Likeable Business, Dave Kerpen explains how brands can deliver on rising customer expectations. Part of the solution? Keep things simple, as he argues in this exclusive excerpt. more

PR Newsjacking: How Brands Can Own the Story

Newsjacking: How Brands Can Own the Story

Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more

Page 4 of 10<<...23456...>>

Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

Back to the top ↑