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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Olympic Flag Carrier: Q&A with British Airways

Olympic Flag Carrier: Q&A with British Airways

British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more

The Sparkbeat More Older Americans Online Than Ever

More Older Americans Online Than Ever

For the first time, more than half of Americans age 65 and older are using the internet, reports Pew Research Center, which conducted a survey of more than 2,000 American seniors. The survey found that 53 percent of older Americans either browse the… more

Books Marketing in the Round: Weapons of Choice

Marketing in the Round: Weapons of Choice

In their new book Marketing in the Round, Gini Dietrich and Geoff Livingston explore how to develop an integrated marketing campaign in the digital era. In this preview, they explain why marketing is (a little bit) like war. more

The Sparkbeat Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers

Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more

The Sparkbeat Marketing Lessons from The Hunger Games

Marketing Lessons from The Hunger Games

It seems like everyone loves The Hunger Games. According to MTV News, the film broke box office records, earning an astounding $155 million on opening weekend in North America alone. This surpasses both The Twilight Saga: New Moon as well as… more

The Sparkbeat Kony 2012: Cause Marketing Lessons

Kony 2012: Cause Marketing Lessons

When it comes to viral marketing, writes AlphaBird’s Alex Rowland, “success is hard to predict and even harder to replicate.” While hindsight is always 20/20, it’s difficult to know in advance which Man Getting Hit by Football video is going… more

Social Media Building a Social Business

Building a Social Business

Social media isn’t just a marketing trend anymore. It’s changing the way organizations operate across industries and silos. Corel’s Marissa Gagnier argues it’s time for brands to get social both inside and out. more

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Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2018 Spafax, a tenthavenue company

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