
To the Star Trek crowd, he’s Mr. Sulu but in real life he’s George Takei, the 76-year old with 3 million Facebook fans. In this excerpt from his new book, Oh Myyy! There Goes the Internet, he shares the story of his 21st century reinvention. more
Internet memes may be silly, but smart brands are learning how to piggyback on their viral success. Dx3’s Jordan Markowski breaks down the art and science of “memevertising.” more
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