The Content Revolution
The international content community came together in Cleveland last week for the inaugural Content Marketing World conference. Spafax Content Director Arjun Basu was there and brings back some key lessons – and tough love. more
We've asked some of Sparksheet's all-star contributors to reflect on @BrandsConf's theme, the humanization of brands. Award-winning digital marketer and bestselling author Mitch Joel tells… more
Branded Entertainment
Chevrolet, Doritos and Gap are just a few brands that have tried their hands at branded contests, but some have been more successful than others. With the rise of social and mobile media, the time for contests has come, writes digital marketing guru… more
Q&A
Sparksheet was on the scene at The Art of Marketing, a day-long event that brought business luminaries like Seth Godin, Jeffrey Gitomer and Max Lenderman into Montreal to inform and inspire. We shot some… more
Branded Entertainment
In our latest look at the future of location-based check-in apps, bestselling author and digital marketer Mitch Joel, President of Twist Image,… more
Return on Engagement
Location-sharing apps like Foursquare are supposed to be the next big thing in social media. But despite the hype, they still haven't earned the trust of most consumers. Bestselling author… more
Marketing
Entrepreneur, blogger and Sparksheet contributor Mitch Joel just came out with his first book, Six Pixels of Separation: Everyone is Connected. Connect Your… more