Is Mobile All About Email?
When marketers talk about mobile it’s usually a conversation about apps, social media or responsive design. But SEO expert Michael Truby argues that mobile’s secret weapon is good old-fashioned mail. more
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Topic: mobile marketing
Mobile Marketing Analytics Are Different
Nearly every marketer today understands the importance of mobile and the importance of data. But do they understand the peculiarities of mobile analytics? ContactPoint CEO Jason Wells explains. more
Mobile Marketers Are Not Listening to Mobile Consumers
People have different needs when they’re on the go and mobile users tend to want to buy things. The problem? Brands don’t always make it easy, laments mobile marketing expert Jason Wells. more
Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
Multicultural Mobile Marketing
The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more
QR Codes: Connecting the Online and Offline Worlds
From bus stops and billboards, to augmented reality magazines, Sparksheet’s Joey Tanny delves into the world of QR, an advanced bar-code technology that blurs the line between digital and physical space. more
The Six Stages of Travel: Content Marketing in a Mobile World
From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s… more
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Canadian Online Publishing Awards 2012
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