Going Local: The Real Winners in China’s Online Space
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
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Topic: mobile
The Year of Mobile Monetization
The “Year of Mobile” moniker is a tired cliché, but 2011 may have been the year that brands actually started making money with apps. Polar Mobile's Marlon Rodrigues explains how they did it, and what… more
Bye Bye BlackBerry?
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more
Content Everywhere: Q&A with JWT’s Paul Banham
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
Digital Signage and Branded Stories
From in-store screens and 3-D billboards to interactive public service campaigns, brands are using new storytelling platforms to connect with people wherever they go. Here's what you need to know about the rapidly changing world of… more
In a Mobile World: Best of the Web – Vol. 20
Yahoo! challenges Murdoch, rapper Lil Wayne faces off against Oreo and the Mobile World Congress takes over Barcelona in this week's roundup of content, media and marketing stories. more
Freeing the Customer with VRM: Q&A with Doc Searls – Part I
With Project VRM, iconoclastic Harvard researcher and Cluetrain Manifesto co-author Doc Searls is looking to turn the customer-vendor relationship on its head. In Part I of our conversation, we asked him how social networking, mobile media and… more
Location, Travel and Trust
With Facebook challenging Foursquare for the location-aware crown, TNS Australia’s Carolyn Childs looks at how travel brands can leverage the emerging technology. First they need to give customers a reason to engage. more
Writer’s Block: Best of the Web – Vol. 12
Foursquare 2.0 remembers the name of that restaurant, custom content takes direction from Hollywood, and the eBook market snowballs in this week's roundup of content, media and travel marketing links. more
Mobile in the Americas: Q&A with Wenceslao Casares
Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas. more
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Marketing in the Round: Weapons of Choice