Mobile
The company formerly known as Research in Motion launched its latest comeback effort this week with the unveiling of the BlackBerry 10. Brand Keys president Robert Passikoff wonders if the rebrand is dead on arrival. more
Q&A
Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile. more
Mobile
Nearly every marketer today understands the importance of mobile and the importance of data. But do they understand the peculiarities of mobile analytics? ContactPoint CEO Jason Wells explains. more
Mobile
There’s a phone in your customer’s pocket and it’s happy to see you. Mobile marketing expert Jason Wells explains why brands that aren’t harnessing the “historic” power of mobile are leaving money on the table. more
The Sparkbeat
No piece of modern technology has been adopted at a faster rate than iOS and Android-enabled devices, according to a study by mobile application analytics firm Flurry. The study takes stock of worldwide mobile growth five years after the launch of… more
Mobile
People have different needs when they’re on the go and mobile users tend to want to buy things. The problem? Brands don’t always make it easy, laments mobile marketing expert Jason Wells. more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
Mobile
The “Year of Mobile” moniker is a tired cliché, but 2011 may have been the year that brands actually started making money with apps. Polar Mobile's Marlon Rodrigues explains how they did it, and what… more
The Sparkbeat
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more
Q&A
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more