The company formerly known as Research in Motion launched its latest comeback effort this week with the unveiling of the BlackBerry 10. Brand Keys president Robert Passikoff wonders if the rebrand is dead on arrival. more
Forget responsive design. The key to multiplatform publishing success is “adaptive content,” argues Karen McGrane in her book, Content Strategy for Mobile. We spoke to the author about why she thinks all content is mobile. more
Nearly every marketer today understands the importance of mobile and the importance of data. But do they understand the peculiarities of mobile analytics? ContactPoint CEO Jason Wells explains. more
There’s a phone in your customer’s pocket and it’s happy to see you. Mobile marketing expert Jason Wells explains why brands that aren’t harnessing the “historic” power of mobile are leaving money on the table. more
No piece of modern technology has been adopted at a faster rate than iOS and Android-enabled devices, according to a study by mobile application analytics firm Flurry. The study takes stock of worldwide mobile growth five years after the launch of… more
People have different needs when they’re on the go and mobile users tend to want to buy things. The problem? Brands don’t always make it easy, laments mobile marketing expert Jason Wells. more
How can Western brands engage China’s 500 million online consumers? By drawing on local expertise, explains the China Observer’s Joel Backaler. more
The “Year of Mobile” moniker is a tired cliché, but 2011 may have been the year that brands actually started making money with apps. Polar Mobile's Marlon Rodrigues explains how they did it, and what… more
Last week’s BlackBerry outage angered millions of the smartphone’s users when BlackBerry owners from across Asia, Europe, Africa and North America were deprived of email and chat messaging services for days. Even those who don’t own a… more
At Sparksheet we’re all about brands using new platforms to tell their stories. But are digital billboards too transient for real storytelling? We spoke to JWT Digital Creative Director Paul Banham about the rapidly changing world of digital… more
News and insights from our team.
I think we can learn a lot from other countries. Our tendency in the U.S. is to try to figure out everything on our own, as if this is all in the future.
Wenceslao Casares
Mobile in the Americas: Q&A with Wenceslao Casares
We’re an award-winning multiplatform magazine. We explore how brands are using different platforms to get relevant content to the right people wherever they may be.
About Sparksheet →
We turn events into content. From speaker interviews and think pieces, to live-tweeting and post-event roundups, we’ve got conferences covered before, during, and after the event.
Sparksheet Events →
We have our own YouTube channel. Check out our candid backstage video interviews with some of the world’s most influential marketers, journalists, authors and CEOs.
SparksheetTV →Some of the awards we’ve won
@Krusemeijer said:
Everything Brands Need to Know About #Google Glass – denk dat vooral de...
Everything Brands Need to Know About Google Glass
@NMotionStartup said:
Everything Brands Need to Know About Google Glass http://t.co/yvjNiqAFdY
Everything Brands Need to Know About Google Glass
@ardinger said:
Everything Brands Need to Know About Google Glass http://t.co/QrnPXvAgUc
Everything Brands Need to Know About Google Glass
@Sparksheet said:
RT @TheBigPlate: Everything Brands Need to Know About Google Glass http://t.co/acb5zR5i0B
Everything Brands Need to Know About Google Glass
@TheBigPlate said:
Everything Brands Need to Know About Google Glass http://t.co/wHJglzfE5b
Everything Brands Need to Know About Google GlassOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
Back to the top ↑
