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Articles tagged as: mobile

Publishing, Travel

Mobile in the Americas: Q&A with Wenceslao Casares

2010/06/28 | By Dan Levy | Responses (6)

Mobility, money and Latin America are three things we care about at Sparksheet. Wenceslao Casares is an expert in all of them. We spoke to the Argentina-born, California-based entrepreneur about mobile payment and media across the Americas.

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Return on Engagement, Travel

The Six Stages of Travel: Content Marketing in a Mobile World

2010/04/26 | By Carolyn Childs | Responses (20)

From iPhone apps and audio guides to e-mail and Blackberry Messenger, mobile technology has changed the way travellers interact with the world. TNS’ Carolyn Childs explains how travel marketers can play a key role throughout their customer’s journey.

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Engagement Checkup, Entertainment, Travel

Engagement Checkup: Airline iPhone Apps – PART II

2010/02/11 | By Joey Tanny | Responses (19)

In this month’s Engagement Checkup, we revisit the world of airline iPhone applications and find some exciting new trends. But why are so many brands still conspicuously absent from the app store?

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Return on Engagement, Travel

Digital Asia: Cultural Differences and Localizing Your Brand

2010/02/09 | By Carolyn Childs | Responses (3)

Asia is a big place. While digital media are thriving on the world’s largest continent, local differences in culture, infrastructure and access mean there’s no one-size-fits all approach for brands. TNS Australia’s Carolyn Childs breaks down the rules of digital engagement.

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Engagement Checkup, Return on Engagement, Travel

Engagement Checkup: Airline iPhone Apps

2009/10/14 | By Dan Levy | Responses (10)

In this month’s Engagement Checkup, we take a look at airline iPhone applications and find most carriers behind the curve. What can airline brands learn from the real travel geeks?

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