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Articles tagged as: monetization

Publishing, Return on Engagement

Bring Your Own Audience: Q&A with Search Engine’s Jesse Brown

2010/08/30 | By Dan Levy | Responses (8)

As the creator of TVO’s Search Engine podcast – a cancelled CBC radio show adopted by a Canadian public television station – Jesse Brown has experienced the media revolution first-hand. We spoke to him about bringing his 50,000 listeners along with him.

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Entertainment, Q&A

TV on the Web: Q&A with blip.tv’s Dina Kaplan

2010/08/17 | By Dan Levy | Responses (9)

Calling itself the “next generation television network,” blip.tv works with independent producers to host, distribute and monetize their Web series. We spoke to co-founder Dina Kaplan about branded entertainment and how the Web is changing the game for content creators and audiences alike.

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Publishing, Q&A, Return on Engagement

Fit to Print: Q&A with Robert Picard

2009/07/13 | By Dan Levy | Responses (5)

The ongoing shakeup in print media has changed the game for advertisers, journalists and consumers. We spoke to world-renowned media economist Robert G. Picard about branded content, online advertising and why the newspaper industry is in fine shape after all. Really.

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Design, Return on Engagement

Inside Scoble’s Starfish

2009/06/01 | By Dan Levy | Responses (12)

Have you seen Robert Scoble’s starfish? The playful diagram is one of the best visualizations of the amorphous social media landscape. We dissect the starfish, laying out each medium’s strengths and weaknesses and examining which players are converting them into audience and dollars.

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