Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more
As ad budgets contract and box office revenues shrink, brands and filmmakers are falling into each other’s arms. Film expert Warren Etheredge explores Hollywood’s addiction to product placement and speaks to Morgan Spurlock about his… more
Every now and then Spafax editorial director and airplane geek Arjun Basu fills us in on the flightgeist. In this post, he explains how flying has become an excuse to catch up on his favourite TV shows or the latest Morgan Freeman flick. more
The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at… more
With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands… more
Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn? more
From social networking apps to seat-to-seat chat, our world is becoming more social and so is the inflight experience. But is this really a good thing? more
Airlines aren’t just brands; they’re national and cultural ambassadors. But the inflight entertainment experience rarely reflects the fact that air travel is an international affair. On a recent Air India flight, user-experience designer Jay… more
Remember when the flight attendant would put on a movie and the plane would fall silent? At any moment the cabin would fill with laughter or tears as we all fixated on the same romantic comedy or superhero flick. And when the movie was over, you’d… more
Curating the web.
The sad thing about behavioural economics is that you understand how fallible people are compared to what you want them to be. The good news is that it means that there are places for real improvement.
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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