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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

The Sparkbeat Marketing Lessons From Marvel’s The Avengers

Marketing Lessons From Marvel’s The Avengers

Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the… more

Travel Airplanes as Entertainment Centres

Airplanes as Entertainment Centres

Every now and then Spafax editorial director and airplane geek Arjun Basu fills us in on the flightgeist. In this post, he explains how flying has become an excuse to catch up on his favourite TV shows or the latest Morgan Freeman flick. more

Branded Entertainment Sex and the City Betrays the Brand

Sex and the City Betrays the Brand

The new Sex and the City movie has been skewered by critics, but bad writing isn’t the only thing tarnishing the beloved television brand. Media watcher Aymar Jean Christian looks at how the film’s producers bungled what the TV show excelled at… more

Question Spark Why Don’t Airports Have Movie Theatres?

Why Don’t Airports Have Movie Theatres?

Every now and then Spafax editorial director and pro jet-setter Arjun Basu checks in with the flightgeist. In this post he asks why airports have restaurants, spas, hotels and liquor stores but no movie theatre. Coming soon: duty-free popcorn? more


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