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Marketing Marketing International: Holiday Edition

Marketing International: Holiday Edition

International campaigns are tricky, especially during the holidays when brands incorporate local traditions into their campaigns. Marketer Chandal Nolasco da Silva gives a rundown of three brands seasoned in crafting multicultural appeal. more

Online Diversity Multicultural Mobile Marketing

Multicultural Mobile Marketing

The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more


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