International campaigns are tricky, especially during the holidays when brands incorporate local traditions into their campaigns. Marketer Chandal Nolasco da Silva gives a rundown of three brands seasoned in crafting multicultural appeal. more
The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more
News and insights from our team.
I think in the digital age, producers of content need to be everywhere the people are.
anna said:
Collaboration involves debate, yes, but people involved in collaboration should generally...
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Eric Troy said:
I think that the fact that an argument can be made in defense of...
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Fakharuddin said:
Hello Brad, Thanks for sharing this awesome post with some effective web design and marketing ideas.
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Gee said:
So true not all content is relevant for each website. Unnecessary information needs to be eliminated...
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Dara Lin said:
Many marketers usually thinks that public relations and content marketing are different....
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