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Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

How Shariah Friendly Is Your Brand?

How Shariah Friendly Is Your Brand?

Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think. more

Eco-Halal: How Food Brands Can Market to Muslims

Eco-Halal: How Food Brands Can Market to Muslims

Organic. Local. Halal? People are more conscious than ever about where their food comes from and Muslim consumers are no exception. In her latest column, Ogilvy Noor’s Shelina Janmohamed explains why brands should care. more

Brand Courage and the American Muslim Consumer

Brand Courage and the American Muslim Consumer

The Arab Spring is opening a new frontier for brands, but American marketers may want to look a little closer to home. Ogilvy Noor’s Shelina Janmohamed reports that engaging America’s 7 million Muslims takes courage, but pays dividends. more

Marketing in the Muslim World: Understanding the Hajj

Marketing in the Muslim World: Understanding the Hajj

The Arab Spring is opening a new frontier for brands hoping to engage the world’s 1.8 billion Muslims. To mark this week's Eid al-Adha festival, Ogilvy Noor’s Shelina Janmohamed looks at the hajj – the annual Muslim pilgrimage – and what it… more


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