‹ Back to Spafax Content Marketing

Sparksheet is an award-winning blog published by Spafax Content Marketing. With insight about content, marketing and PR, Sparksheet offers fresh thinking and thought leadership from Spafax and from around the world.

Pages

Content

Follow Us

Sparksheet Monthly

Subscribe to Sparksheet and receive our free e-newsletter on or near the first Tuesday of every month.

Sparksheet Monthly

Subscribe to Sparksheet Monthly and receive our free e-newsletter on or near the first Tuesday of every month.

Q&A Rethinking News Design: Q&A With Mario Garcia

Rethinking News Design: Q&A With Mario Garcia

For the past 40 years, Mario Garcia has been helping dailies as diverse as The Washington Post and Norway’s Aftenposten rethink how they deliver the news. In our latest Q&A, he explains why design still drives discovery. more

PR Newsjacking: How Brands Can Own the Story

Newsjacking: How Brands Can Own the Story

Journalists need original content and brands need attention. Marketing strategist David Meerman Scott explains the concept of “newsjacking” and why it’s a win-win – except when things go wrong. more

Publishing Rethinking the Online Newsroom

Rethinking the Online Newsroom

Whether you’re a magazine editor or a content marketer, you’re probably managing more content with fewer resources than ever. Kapost CEO Toby Murdock suggests it’s time to invest in new, more efficient online newsrooms. more


Original Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2019 Spafax, a tenthavenue company

Back to the top ↑