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How Shariah Friendly Is Your Brand?

How Shariah Friendly Is Your Brand?

Brands seeking to engage the world’s 1.8 billion Muslims need to make sure they’re products and services are “shariah friendly.” As Ogilvy Noor’s Shelina Janmohamed explains, that’s easier than you might think. more

Marketing in the Muslim World: Understanding the Hajj

Marketing in the Muslim World: Understanding the Hajj

The Arab Spring is opening a new frontier for brands hoping to engage the world’s 1.8 billion Muslims. To mark this week's Eid al-Adha festival, Ogilvy Noor’s Shelina Janmohamed looks at the hajj – the annual Muslim pilgrimage – and what it… more


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