Earlier this year, Sparksheet columnist Alex Rowland from Alphabird schooled our readers on the differences between branded entertainment and viral videos. Every brand wants its content to go viral, but in the end it comes down to what Alex calls… more
In the news Last week at Apple’s World Wide Developer Conference, Steve Jobs introduced the long-awaited iCloud, the free service that will allow users to seamlessly (and cordlessly) sync their Apple devices. While the move is being championed as… more
Old Spice goes viral, Slate goes long and Cathay Pacific gets connected in this week's roundup of content, media and travel marketing links. more
Curating the web.
Journalism designed solely around search engines is journalism that I’m not interested in, that most readers aren’t interested in.
David Plotz
Slate of Mind: Q&A with David Plotz
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Eve Thomas said:
I just had to check in and point out the most amazing recent example: An entire episode of...
Instant Classic: The Rise of Nostalgia Branding
Geoff Livingston said:
Dan: Thank you for everything, we really appreciate the help and getting the word out...
Marketing in the Round: Weapons of Choice
Gini Dietrich said:
I really believe social will be used by all of us to communicate. That’s why it drives...
Marketing in the Round: Weapons of Choice
Amy Kohn said:
“Most marketers are specialists so when it’s time to think about strategy, we tend to...
Marketing in the Round: Weapons of Choice Gini Dietrich said:
Thanks so much for giving us space, Dan! It’s always a pleasure working with you!
Marketing in the Round: Weapons of ChoiceOriginal Sparksheet content is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Please include a link to the original article. © 2011 Spafax, a tenthavenue company
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