Q&A
British Airways has been involved with the Olympics Games since 1948 – the last time London hosted the Games. We spoke to Luisa Fernandez, the airline’s global sponsorship manager, about carrying the flag in 2012. more
Q&A
Tim Armstrong is now two years into his mission to transform former web giant AOL from dial-up relic to digital content leader, and among his secret weapons is a woman named Huffington. We caught up with him at last month’s 140conf in New York… more
Branded Entertainment
As TV brands and fictional characters enter the Twittersphere, the line between content producer and consumer is blurring. Media critic Aymar Jean Christian explains how frustrated networks are protecting their… more
Q&A
On December 2nd, voice-over-Internet pioneer and conference curator Jeff Pulver launches @BrandsConf, an international event devoted to exploring the challenges brands face in the age of social media engagement.… more