Online Diversity
The smartphone has officially gone mainstream, but its most enthusiastic adopters are not who you think they are. Marketing strategist Tracy Bains explores how brands are using mobile to reach America’s tech-savvy ethnic minorities. more
Online Diversity
The numbers don’t lie; women are severely underrepresented in the tech startup world. With back-to-school season around the corner, marketing strategist Ja-Naé Duane suggests that getting more women interested in math, science and technology… more
Feature Article
As Brazil’s “digital middle class” emerges, brands are scrambling to show these potential new customers they understand their needs, and can fulfill them too. Brazilian journalist Jamille Barreto reports. more
Online Diversity
If you’ve been to a social media event lately, you may have noticed that the vast majority of participants look a lot like, well, each other. Marketing strategist Tracy Bains explores the controversial issue of online diversity – and her findings… more
Q&A
Educator, musician and TED fellow Kyra Gaunt is one of @BrandsConf's most eclectic presenters. We spoke to her about the racial politics of social media and why universities need to act more… more